A graphic designer can create visual designs using digital illustrations, images, and typography. Their visual concepts communicate a message that informs, inspires, or captivates customers. Graphic designers help organizations form their brand and express a particular identity or idea for promotional and advertising material. They are skilled in the manipulation of colors, shapes, fonts, images, photography, print design, logos, and animation, and may use computer software or draw by hand. Additionally, they collaborate with multimedia animators, artists, and other creative types to bring visual concepts to life. Examples of their work include layout and design for brochures, corporate reports, magazines, advertisements, and billboards. Graphic designers may work for a design agency, on the staff of a company, or they may choose to be self-employed and seek out their own clients.
To become a graphic designer, job seekers should take art and design courses or online classes at starting in high school. Often bachelor’s degree programs will require students to have had at least one year of basic design courses in high school before they are permitted to enter the program. Some applicants are required to also submit sketches or portfolios of their work to show their artistic abilities. A bachelor’s degree in graphic design or a related field is typically expected to obtain entry-level jobs, and higher positions may require additional work experience. For graphic designers, a strong portfolio is arguably the biggest factor in securing positions. Many programs will provide students with the opportunity to build and work on their professional portfolios through internships, class projects, and outside experiences.
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